Title Sequence
Title Sequence Prep
Research - Art of the titles features
1. DOCUMENTARY ONE:
Detail at least two elements from your first chosen documentary that has aided you in constructing your initial ideas.
Detail how these ideas will be utilised to engage and excite a target audience. Use information around audience types.
In a feature I read about the creation of the ‘American Horror Story’ titles the guy said that he believes the point of a title sequence is to inform you where you are, what time you’re in and what you are about to enter. This will come in handy when I create my own title sequence because I know that I will want it to display these key pieces of Information.
In this interview the guy also talks about setting the correct tone in a title sequence and how it takes careful consideration of many scores, many shots. If I use this advice in my title sequence, I would be able to make a tone which will be good enough to excite audiences making them really want to watch the show.
2. DOCUMENTARY TWO:
Detail at least two elements from your second chosen documentary that has aided you in constructing your initial ideas.
Detail how these ideas will be utilised to engage and excite a target audience. Use information around audience types.
In a feature by Dan Perri he said he was influenced by other graphic designers’ shapes. He ended up using a variety of shapes and lines which move around to create this arty piece. I will consider using shapes and lines to create this ‘kinetic energy’ in my own title sequence.
One page title sequence explanation:
Target Audience
I will be targeting a primary audience of fifteen to thirty. Trying to specifically target young adults who would be In university and like movies and mysteries. They will likely watch lots of movies and like one that makes them think. They will live quite a busy life with work or study and value their precious relaxation time.
I think there will be quite a large secondary audience as I feel like this film will make its way as copies from one person to another, or a film to even study following the heavy use of connotations.
The plans for the title sequence
This title sequence will have a very specific feel for the show, I am aiming to create a suspenseful atmosphere which gets my audience on the edge of their seat.
The plans for the title sequence
Moodboards
Scripts
Graphics
b) What is the title sequence trying to convey and how does it connect to a target audience?
My title sequence is trying to convey a dark and mischievous tone. It is trying to tell the audience that the show will have a crookedness to it. It will connect to audiences that like thrillers and murder mysteries because
c) How will the visual effects work to create a dynamic and visually arresting title sequence for a target audience?
The visual effects that will be used within my title sequence will create a visually arresting title sequence that will grip my target audience by altering normal footage to add dark, twisted and abnormal modifications. An example of this is how water will appear red by using colour effects. The reason I am choosing to change the colour of the water to red is because red is the colour associated with blood. Blood is a convention of murder mysteries and thrillers due to its association with death. This is important as my target audience are fans of thriller and murder genres and they will know the conventions. This fits with the Hypodermic needle audience theory, as I am making my audience immediately think there is 'bad' and 'evil' within the show, which in a way grips them. The mind naturally wants to know what is happening. I am feeding them with information. When they see the colour red, on flowing water they will instantly be able to understand that it connotes blood, and therefore death and murder. This will entice them and make the show appeal to them. They will be gripped and know what they are about to watch, and know that it is 'right up their street'.
d) What materials will you need?
I will need to record footage of a murdered body. This footage will come from many different angles. The different angles will allow the audience to see the gruesome details of the murdered body. This, in a weird sense, will be appealing or some audiences as it will tell them more about the type of show they are going to watch. It tells them it will have murder, violence and more. I will also need footage of different landmarks around Cambridge. This will entice people as they are getting to see things that are familiar to them - if they have been or live around Cambridge or getting to see parts of a city they may never have seen before.
f) What technical equipment will be used? e.g. Cameras, visual effects software, etc.
In order to make this title sequence a reality I will need to utilise a camera in order to ensure I can capture the best imagery possible for my title sequence to keep the audience engaged. I will also be using After effects and Premiere Pro.
g) How will you ensure that your title sequence genre, theme and story is clear to understand for a target audience in relation to the visual effects and TV show itself
- Watch other Title sequences
- Made mockups
- Created a storyboard
Music: Epidemic Sound. (2020). Royalty free Sad music | Epidemic Sound. [online] Available at: https://www.epidemicsound.com/music/moods/sad/ [Accessed 11 Dec. 2020].
At the start you said what success would look like to you – were you successful (explain)?
At the start I stated that I believe I would be successful when I had created a title sequence that I am happy with, and engages my target audience. I have been successful in this project. I am more than happy with how this title sequence turned out, I kept it simple but effective which was my plan the whole time. This was in order to grab the target audience's attention and make them curious and understand the show. I also had feedback from others that they understood the what the title sequence was trying to display to them.
What was the hardest part?
The hardest part in the creation of this title sequence was getting the blood to drip right in the word 'dead' on the title card. I did this effect by using the 'track matte key' on the blood dripping video layer and getting it to track matte to the track with the text on. However, sometimes after doing this I would find the blood dripping track would shift. I had to take a lot of trial and error to fix this. I was determined to get it to work as it was such an essential part to get my target audience to understand the theme of the show.
What was the most enjoyable part?
For me the most enjoyable part about creating the title sequence was watching it all come together, and imagining it being something that would be at the start of a television show. I enjoyed adding all of the effects to give it its old 'film camera' style.
How was looking at other title sequences useful?
Looking at other title sequences was useful for me because it allowed me to get inspiration for what I wanted to do myself as well as look at what works for certain genres and learn more conventions of said genre.
How hard was planning your work to meet the deadline?
While specifically planning this deadline was really easy for me, the plan I had set out was crushed due to changes in other projects, the world and personal reasons.
What changes to your workflow could you make in future projects to improve your outcome?
In the future, I don't think there is much changes which I would make to my workflow in future projects as I believed it worked well. However, I would try to make sure I stick exactly to my plan and not change it because something has changed on another project.
How could you improve your presentation skills (get feedback if you haven’t yet)?
In future, I would spend more time practicing going through my presentation before I present it. This will allow me to be more confident in what I am saying.
Who would you say is the target audience for your animation (consider: age range, gender, interests)?
As I stated before I believe my target audience is age fifteen to thirty and likely a student in a university or a resident of Cambridge who is interested in murder mysteries and movies.
When we’re talking about audience theory is there a theory that you could relate to your own title sequence, perhaps in terms of how you’d hope an audience responds, or whether you could bring in an element of representation?
I believe I could relate my title sequence to the hypodermic theory. This is because my title sequence is feeding the audience information. It is guiding them.
How successful were you at evidencing your progression and work as you went along?
I believe I did a very good job at this because I logged all my progress as I went along. I talked about any problems I came across as I went along.
Which elements of what you did might be useful to you in your FMP?
For my FMP I plan to make a short film, so the creation of this title sequence has given more knowledge on how to make a gripping title sequence for the short film, when the time comes.
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